Nancy Hartsoch, a 25 year technology marketing veteran, is responsible for the company's marketing, business analytics, partnerships and sales activities.  She joined the company in late 2007. Prior to joining SolFocus she was CEO of Pacific Technology Group which she co founded in 1994 in partnership with Taiwan based Acer Labs Inc. (ALi) to provide marketing, sales and applications engineering to launch an existing product line into the global market. She was the COO and VP of Marketing and Sales for Ali USA for five years, during which time she built the sales, marketing and engineering organization, and led the company in achieving design wins at top PC manufacturers. Prior to that she was Director of Marketing for Appian Technology and spent five years as a marketing/sales consultant for venture backed startup companies. She began her technology marketing career at American Microsystems where she spent seven years in a variety of positions, lastly as Director of Marketing Services. Nancy is also the Chairperson/Director of the CPV Consortium, a global industry organization of companies in the Concentrated Photovoltaic (CPV) industry.  She received her BA and MBA from San Jose State University.